I’ve recently decided to market my coaching services to clients in recovery, as opposed to the general population looking for a life coach. The reason for this move is threefold. First, I am in recovery myself, so I feel uniquely qualified to relate to others in recovery from any variety of mood, addiction, or behavioral issues. Second, I’ve written a memoir outlining the graphic details of mental illness and addiction, so I believe my coaching services should align with my writing. Third and lastly, I am most passionate about working with people in recovery, and in my heart, this is where I want to be most involved.
I had been calling myself a “life and relationship coach,” which was a true statement, but it said very little about the population I served. My thinking at the time was, “Anyone can benefit from coaching, so why limit my services to just folks in recovery?” But what I discovered in the couple years of doing this is that the people in recovery—the people I believe need my services and experiences the most—weren’t able to find me. Because I was marketing myself to the general population, rather than those in recovery, I was unknowingly preventing these connections from taking place. I mostly worked with people looking to enhance their careers or overall performance, and though it worked just fine, I was baffled as to why I wasn’t getting more clients in recovery.
So here’s my decision: from now on, I will be clear about serving those in recovery. I believe we all have a unique gift to share with the world, and our stories often illuminate this particular offering. If I’m not telling my story and using it to help others on a similar path, I’m not only preventing the health and healing of others, but I’m stifling my own journey toward wholeness and cutting off my primary method of service to the people that need me most. If I am to truly walk the talk, I am obligated to put myself out there in a real, authentic, and vulnerable way, so that others may be inspired to do the same. In the end, it is these brave souls that I most want to work with—those people willing to move beyond their recovery and chase a better life.
I used to think that my sensitive nature or addictive personality was just a weakness, but over the years, I have come to understand that my big heart and desire for connection are strengths, not weaknesses, if only channeled in the right direction. This is not just true for me; it’s true for all of us. We just have to find the courage to take a risk and put ourselves out there. If you or a loved one is in recovery with a mental health and/or substance abuse problem, please reach out to me. It is my sincerest belief that recovery can be a profound healing journey, able to propel one to a deeper and more meaningful life. Recovery doesn’t need to be a daily grind of mere survival. With the right tools and services, recovery can yield the opportunities to answer the call to change, grow, and ultimately thrive.